腾讯视频直播NBA了吗

  • 时间：2026-02-12|
  • 来源：66

最近不少球迷都在问，腾讯视频还能不能看NBA直播？这事儿啊，咱们得从去年版权变动说起……

一、当前直播平台现状

先说结论：腾讯体育目前仍是NBA中国区独家数字媒体合作伙伴。不过注意啊，现在得用腾讯体育APP或官网才能看直播，腾讯视频主站反而搜不到入口了。这操作让很多老用户直挠头——去年明明还能在视频站直接看的呀！

二、会员体系暗藏门道

想要看全场比赛，30元/月的联盟通会员必不可少。不过这里有个坑：热门赛事如圣诞大战、季后赛，经常出现“会员专属解说”和免费场次并存的状况。有网友吐槽：“开了会员才发现，想看的焦点战还得单场付费！”

  • 球队通：488元/赛季（单队所有比赛）
  • 联盟通：30元/月（全部赛事+回放）
  • 单场付费：9-12元/场（含解说增值服务）

三、观赛体验升级了吗？

平心而论，腾讯的4K超清画质确实碾压其他平台。但去年新增的AI战术分析功能，反而让部分老球迷觉得“花里胡哨”。有用户留言：“我就想安静看个球，满屏的虚拟箭头反而干扰视线。”

四、其他平台的机会窗口

虽然腾讯手握2020-2025赛季独家版权，但咪咕、抖音通过二创解说分走不少流量。特别是女主播解说和方言解说赛道，已经成为新的竞争战场。不过要注意，这些平台只能做赛后集锦，实时直播权仍在腾讯手中。

五、未来趋势预测

业内朋友透露，2025年版权到期后，NBA可能会采用分区授权模式。毕竟现在用户付费习惯已经养成，拆分版权反而能刺激平台竞争。不过对于普通观众来说，观赛成本上涨恐怕难以避免。

说到底，想看原汁原味的NBA直播，现阶段还是得认准腾讯体育。只是建议大家开通会员前，先确认自己常看的球队和赛事是否在套餐范围内，别花了冤枉钱。

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