腾讯NBA直播没了吗？

  • 时间：2026-02-12|
  • 来源：62

最近不少球迷朋友都在问——腾讯NBA直播真的没了吗？这事儿确实有点复杂，咱们得仔细捋一捋。先说结论吧：目前腾讯体育APP的NBA赛事直播入口确实有调整，但要说彻底消失恐怕还为时尚早。

一、消失的直播入口背后

打开腾讯体育APP，眼尖的球迷已经发现，原本置顶的NBA直播板块确实“挪窝”了。这个变动发生在2023年9月新赛季开始前，当时就有网友截图疯传，搞得大伙儿以为要跟高清直播说拜拜了。不过仔细观察会发现，赛事直播其实转移到了“会员专区”和“赛事日历”里，只是入口藏得更深了。

二、版权博弈的底层逻辑

说实话，这事儿可能跟NBA的版权周期有关。大家都知道腾讯在2019年签了5年15亿美元的天价合约，按时间推算确实临近续约节点。但要说腾讯放弃NBA直播，这可能性真不大——毕竟他们刚花大价钱升级了8K直播技术，还养着苏群、杨毅这些王牌解说团队呢。

  • 替代方案浮现：咪咕体育近期突然发力篮球赛事
  • 政策风向：国内体育版权逐渐走向“共享模式”
  • 用户习惯：90%观赛流量仍集中在移动端

三、观赛渠道的多元选择

就算真出现最坏情况（当然概率极低），咱们也完全不必慌。现在看NBA的途径可比五年前丰富多了：

  1. 央视体育频道保留着关键场次直播
  2. 咪咕拿下“联盟通”套餐的转播权
  3. 百视TV等新媒体平台虎视眈眈

四、商业模式的深层演变

仔细想想，平台调整直播入口可能藏着更大的商业考量。现在单场付费和球队通的收益，可比单纯卖会员来得划算。再加上短视频平台开始争夺赛事集锦这块蛋糕，腾讯这波操作说不定是在憋大招。

说到底，咱们普通球迷最关心的还是能不能顺畅看比赛。目前看来，无论是腾讯系APP还是其他平台，观赛渠道反而比往年更多了。不过话说回来，平台和联赛之间的合作从来都不是非黑即白，或许等到10月季前赛开打时，一切都会明朗起来。大家不妨先把心放回肚子里，准备好啤酒炸鸡，静待新赛季的到来吧！

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