腾讯还会直播nba吗

  • 时间：2026-02-12|
  • 来源：92

当腾讯体育的会员突然收到"部分赛事调整"的短信时，很多球迷的心里都咯噔一下。毕竟过去五年里，腾讯已经让看NBA变成像刷短视频一样方便。但最近联赛转播权谈判陷入胶着，这件事还真让人捏把汗。

一纸合约背后的算盘

记得2019年腾讯砸下15亿美元签下五年合约时，业内都在感叹这手笔。不过最近三年疫情让广告收入打了折扣，去年某头部解说在直播间说漏嘴："现在每场直播的带宽成本够买辆保时捷"。这让人不禁怀疑，面对即将到期的合约，腾讯会不会重新掂量这笔买卖的性价比。

暗流涌动的竞争格局

  • 短视频平台的搅局：抖音去年试水英超转播，日活直接暴涨2000万
  • 地方卫视的逆袭：广东体育频道用方言解说CBA，意外收获年轻观众
  • 新玩家的入场券：某电商平台被曝正在组建体育事业部

上周我在腾讯大厦楼下咖啡厅，碰巧听到两个穿工牌的人在讨论："现在做赛事直播就像开火锅店，看着热闹，其实利润率还不如卖底料。"这话虽然带着自嘲，但确实点出了行业痛点。

球迷的真实需求清单

  1. 4K画质必须标配，卡顿超过3秒就暴躁
  2. 解说不能只会念数据，得能讲战术板
  3. 中场休息的广告别比比赛时间还长
  4. 会员价格别再玩俄罗斯套娃

最近在虎扑论坛看到个投票，72%的球迷表示愿意为优质内容买单，但前提是"别把观众当韭菜割"。这让我想起去年季后赛时，腾讯推出的多视角观赛功能，确实让人眼前一亮——可惜这种创新还是太少了。

未来的三种可能剧本

第一种情况是腾讯选择战略性续约，毕竟手里握着微信生态这张王牌。第二种可能是学YouTube TV搞分赛事订阅，单卖季后赛或全明星周末。最坏的打算是像乐视体育那样突然断档，不过以腾讯的体量，这种可能性应该不到两成。

就在写这篇文章时，手机突然弹出推送：腾讯体育官微发了张乔丹绝杀镜头，配文"好戏永不落幕"。这似是而非的暗示，反倒让人更期待接下来的剧情发展了。

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