南方卫视TVS1商城

  • 时间：2026-02-11|
  • 来源：63

说起电视购物，广东街坊们应该对南方卫视TVS1商城不陌生。这个扎根岭南文化的老牌平台，究竟藏着哪些不为人知的运营门道？咱们今天就掰开揉碎了聊聊它的生意经，说不定还能给爱网购的你挖到点实用干货。

一、藏在遥控器里的生意经

说到这个商城，可能很多老广的第一反应是："哦！那个整天播陈皮普洱和广绣丝巾的嘛！"不过，你可别小看这个平台——它可是广东地区唯一实现"电视+电商"全天候联动的购物频道。每天早上九点准时开播，主持人带着佛山陶瓷厂的老师傅现场拉胚，这种沉浸式体验还真不是普通直播间能复制的。


二、岭南特产的"出圈密码"

仔细研究他们的选品策略，会发现三大杀手锏：
1. 本地老字号打头阵：像皇上皇腊味、致美斋酱料这些街坊认准的牌子，经常能拿到独家优惠价
2. 季节限定玩得溜：清明前的英德红茶、冬至必备的碳炉砂锅，踩点比节气表还准
3. 专家背书够硬核：卖阳江十八子菜刀时，真把非遗传承人请到直播间手把手教磨刀


三、中老年市场的"破壁行动"

要说最让我佩服的，是他们攻克银发族网购难题的妙招。去年推出的"子女代付"功能就很有意思——老人家看中商品后，系统会自动生成一条带支付链接的短信发给子女。既保留了传统电视购物的仪式感，又解决了移动支付的门槛问题。


四、你可能不知道的隐藏服务

  • 方言客服专线：粤语、潮汕话、客家话三语接单
  • 社区自提点：在番禺试点设立菜鸟驿站式提货点
  • 以旧换新：买新家电可折价回收旧款，老师傅上门拆装一条龙

五、未来发展的"三把火"

跟内部运营的朋友聊过，听说他们正在憋大招：
① 筹建大湾区特产跨境专区，打算把东莞腊肠卖到港澳超市
② 开发AR试穿功能，对着电视比划就能看广绣旗袍上身效果
③ 搞了个"老广味道"预制菜系列，连煲汤的电子食谱都附赠


说到底，南方卫视TVS1商城能红火这么多年，靠的不是花里胡哨的套路，而是把街坊当自家人的实在劲儿。下次再看到家里长辈守着电视购物，别急着吐槽，说不定他们正用你意想不到的方式，享受着智能时代的便利呢！

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