腾讯与nba直播合同

  • 时间：2026-02-12|
  • 来源：95

当咱们聊到体育赛事直播，腾讯与NBA那场轰动行业的合作绝对是绕不开的话题。说实话，这合同签得真是让人直呼"壕气"——但背后可不止是砸钱这么简单，它实实在在地改变了国内球迷看球的方式，甚至影响了整个体育内容生态的玩法。

先说这合同金额吧，5年15亿美元的天价数字，当年官宣时直接炸了体育圈。您琢磨琢磨，这相当于每天要为NBA内容支付82万美元，这手笔别说国内平台，连美国本土的转播商都得倒吸一口冷气。不过腾讯敢这么玩，说到底还是看准了中国市场的潜力，毕竟篮球迷群体已经突破1.5亿，这流量池子谁不眼红？

但光砸钱可不够，腾讯确实在用户体验上下了硬功夫。就拿解说阵容来说，既有苏群、杨毅这些老江湖坐镇，又培养出美娜、小七等新生代女主播，这组合拳打得漂亮。技术层面更是玩出花活：

  • 多视角直播——想看球星特写还是战术全景随你切换
  • 实时数据可视化
  • 会员专属的原声解说模式

不过这事儿也不是一帆风顺。去年莫雷事件那会儿，腾讯突然停播火箭队比赛，这急刹车刹得观众都懵了。后来平台方既要平衡商业利益与舆论压力，又要照顾球迷情绪，处理得确实够烧脑。还有短视频平台的崛起，抖音、快手这些"程咬金"半路杀出，碎片化内容对长直播的冲击不容小觑。

说到未来，个人觉得有两大看点。一个是技术融合，5G+VR看球说不定哪天就成标配了，想象下在家就能感受场边视角，这体验得多带劲。另一个是内容生态的延伸，腾讯现在把赛事直播、综艺节目、周边商城全打通了，形成闭环才能把用户牢牢粘住。

最后说句实在的，这场合作最牛的地方，是让原本凌晨定闹钟看球的硬核体验，变成了随时随地能参与的生活方式。下次您打开腾讯体育时，不妨留意下画面角落的专属广告位——那可不只是商业植入，更是中国体育产业进化的活标本啊。

相关标签

热门直播

4.2351
关
大
基本信息
SQL
$_GET
$_POST
$_COOKIE
包含文件
自动加载
  1. 模型: /www/wwwroot/www.dkuki.cn/lecms/model/
  2. 视图: /www/wwwroot/www.dkuki.cn/view/default/article_show.htm
  3. 控制器: /www/wwwroot/www.dkuki.cn/lecms/control/show_control.class.php
  4. 日志目录: /www/wwwroot/www.dkuki.cn/log/
  5. 当前页面: /www/wwwroot/www.dkuki.cn/index.php
  6. 当前时间: 2026-02-12 18:10:35
  7. 当前网协: 216.73.216.2
  8. 请求路径: /nbanews/82451.html
  9. 运行时间: 4.2351
  10. 内存开销: 1.74 MB
  1. #0 [time:0.0001s] SET character_set_connection=utf8mb4, character_set_results=utf8mb4, character_set_client=binary, sql_mode=''
  2. #1 [time:0.0003s] SELECT * FROM le_runtime WHERE k='cfg' LIMIT 1 [explain type: const | rows: 1]
  3. #2 [time:0.0002s] SELECT * FROM le_runtime WHERE k='cate_2' LIMIT 1 [explain type: const | rows: 1]
  4. #3 [time:0.0004s] SELECT * FROM le_cms_article WHERE id='82451' LIMIT 1 [explain type: const | rows: 1]
  5. #4 [time:0.0003s] SELECT * FROM le_kv WHERE k='le_rand_pic' LIMIT 1 [explain type: const | rows: 1]
  6. #5 [time:0.0004s] SELECT * FROM le_user WHERE uid='1' LIMIT 1 [explain type: system | rows: 1]
  7. #6 [time:0.0002s] SELECT * FROM le_cms_article_data WHERE id='82451' LIMIT 1 [explain type: const | rows: 1]
  8. #7 [time:0.0002s] SELECT * FROM le_cms_article_views WHERE id='82451' LIMIT 1 [explain type: const | rows: 1]
  9. #8 [time:0.0065s] UPDATE LOW_PRIORITY le_cms_article_views SET views=views+1 WHERE id='82451' LIMIT 1
  10. #9 [time:0.0002s] SELECT id FROM le_cms_article WHERE cid='2' AND id<'82451' ORDER BY id DESC LIMIT 0,1 [explain type: range | rows: 42357]
  11. #10 [time:0.0002s] SELECT * FROM le_cms_article WHERE id='82450' [explain type: const | rows: 1]
  12. #11 [time:0.0002s] SELECT id FROM le_cms_article WHERE cid='2' AND id>'82451' ORDER BY id ASC LIMIT 0,1 [explain type: range | rows: 4053]
  13. #12 [time:0.0001s] SELECT * FROM le_cms_article WHERE id='82454' [explain type: const | rows: 1]
  14. #13 [time:0.0002s] SELECT * FROM le_runtime WHERE k='cate_3' LIMIT 1 [explain type: const | rows: 1]
  15. #14 [time:0.0003s] SELECT flag,id FROM le_cms_liansai_flag WHERE flag='1' AND cid='3' ORDER BY id DESC LIMIT 0,2 [explain type: ref | rows: 5]
  16. #15 [time:0.0001s] SELECT * FROM le_cms_liansai_flag WHERE flag='1' AND id='2618' OR flag='1' AND id='2592' [explain type: ref | rows: 1]
  17. #16 [time:0.0003s] SELECT * FROM le_cms_liansai WHERE id='2618' OR id='2592' [explain type: range | rows: 2]
  18. #17 [time:0.0002s] SELECT * FROM le_kv WHERE k='navigate' LIMIT 1 [explain type: const | rows: 1]
  19. #18 [time:0.0002s] SELECT cid FROM le_category ORDER BY orderby ASC ,cid ASC [explain type: ALL | rows: 12]
  20. #19 [time:0.0002s] SELECT * FROM le_category WHERE cid='1' OR cid='2' OR cid='3' OR cid='4' OR cid='5' OR cid='6' OR cid='7' OR cid='8' OR cid='9' OR cid='10' OR cid='11' OR cid='12' [explain type: ALL | rows: 12]
  21. #20 [time:0.0001s] SELECT id FROM le_cms_liansai ORDER BY id DESC LIMIT 0,12 [explain type: index | rows: 12]
  22. #21 [time:0.0003s] SELECT * FROM le_cms_liansai WHERE id='2697' OR id='2696' OR id='2695' OR id='2694' OR id='2693' OR id='2692' OR id='2691' OR id='2690' OR id='2689' OR id='2688' OR id='2687' OR id='2686' [explain type: range | rows: 12]
  23. #22 [time:0.0002s] SELECT id FROM le_cms_live ORDER BY id ASC LIMIT 0,10 [explain type: index | rows: 10]
  24. #23 [time:0.0003s] SELECT * FROM le_cms_live WHERE id='1' OR id='2' OR id='3' OR id='4' OR id='5' OR id='6' OR id='7' OR id='8' OR id='9' OR id='10' [explain type: range | rows: 10]
  1. #control => show
  2. #action => index
  3. #cid => 2
  4. #id => 82451
  5. #mid => 2
    1. #PHPSESSID => 4dfo7kdj4qb7ohbjrcm1bmnavi
    1. #0 /www/wwwroot/www.dkuki.cn/index.php
    2. #1 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/xiunophp.php
    3. #2 /www/wwwroot/www.dkuki.cn/lecms/config/config.inc.php
    4. #3 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/base.func.php
    5. #4 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/core.class.php
    6. #5 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/debug.class.php
    7. #6 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/log.class.php
    8. #7 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/model.class.php
    9. #8 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/view.class.php
    10. #9 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/lib/control.class.php
    11. #10 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/db/db.interface.php
    12. #11 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/db/db_mysqli.class.php
    13. #12 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/cache/cache.interface.php
    14. #13 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/cache/cache_memcache.class.php
    15. #14 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/ext/network/Network__interface.php
    16. #15 /www/wwwroot/www.dkuki.cn/lecms/config/plugin.inc.php
    17. #16 /www/wwwroot/www.dkuki.cn/lecms/plugin/editor_um/conf.php
    18. #17 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_drafts/conf.php
    19. #18 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_import_txt/conf.php
    20. #19 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_links/conf.php
    21. #20 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_rand_pic/conf.php
    22. #21 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_sitemaps_pro_v303/conf.php
    23. #22 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_title_pic/conf.php
    24. #23 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_website_group/conf.php
    25. #24 /www/wwwroot/www.dkuki.cn/lecms/plugin/le_zhanqunsitemaps_pro_v303/conf.php
    26. #25 /www/wwwroot/www.dkuki.cn/lecms/plugin/models_filed/conf.php
    27. #26 /www/wwwroot/www.dkuki.cn/runcache/misc.func.php
    28. #27 /www/wwwroot/www.dkuki.cn/runcache/core_lang/zh-cn.php
    29. #28 /www/wwwroot/www.dkuki.cn/runcache/lang/zh-cn.php
    30. #29 /www/wwwroot/www.dkuki.cn/runcache/lecms_control/parseurl_control.class.php
    31. #30 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/runtime_model.class.php
    32. #31 /www/wwwroot/www.dkuki.cn/runcache/lecms_control/show_control.class.php
    33. #32 /www/wwwroot/www.dkuki.cn/runcache/lecms_control/base_control.class.php
    34. #33 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/urls_model.class.php
    35. #34 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/category_model.class.php
    36. #35 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/cms_content_model.class.php
    37. #36 /www/wwwroot/www.dkuki.cn/runcache/lecms_view/default,article_show.htm.php
    38. #37 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/cms_content_data_model.class.php
    39. #38 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/kv_model.class.php
    40. #39 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/cms_content_tag_model.class.php
    41. #40 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/user_model.class.php
    42. #41 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/cms_content_views_model.class.php
    43. #42 /www/wwwroot/www.dkuki.cn/runcache/lecms_model/cms_content_flag_model.class.php
    44. #43 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/ext/utf8.class.php
    45. #44 /www/wwwroot/www.dkuki.cn/lecms/xiunophp/tpl/sys_trace.php
    1. #0 utf8 类