南方电视tvs1

  • 时间：2026-02-11|
  • 来源：51

作为扎根岭南二十载的地面频道，南方电视TVS1用民生视角记录城市脉动，以文化基因串联广府记忆。从《今日关注》的舆论监督到《城事特搜》的奇趣见闻，这个频道始终在与街坊的茶余饭后对话中，摸索着传统媒体转型的独特路径。

记得小时候放学回家，总能看见外婆守着那台老式彩电，等着看TVS1的《粤韵风华》。主持人带着西关腔调的解说，配上粤剧名伶的水袖轻扬，简直像把整个岭南文化都搬进了客厅。不过话说回来，现在年轻人捧着手机刷短视频，传统电视台要怎么留住观众呢？

TVS1的破局之道挺有意思——他们愣是把街坊邻里的烟火气做成了核心竞争力。去年推出的《老广的味道》特别企划，记者扛着摄像机蹲点菜市场，跟卖鱼胜聊进货门道，听烧腊强讲祖传秘方。这种带着镬气的内容，还真在抖音上收割了百万播放量。

内容创新的三板斧

  • 民生新闻下沉化：把镜头对准社区停车难、旧楼加装电梯这些鸡毛蒜皮
  • 文化节目年轻化：用动漫形式演绎广府历史，邀请网红参与非遗体验
  • 传播渠道矩阵化：电视端侧重深度报道，移动端主打碎片化传播

有次采访他们的制片主任，他摸着保温杯感慨：“现在做媒体啊，既要当得了网红，也得守得住底线。”这话倒是不假，去年报道城中村改造时，他们既拍了拆迁户的困境，也请专家解读政策，这种平衡术确实需要功力。

不过最让我佩服的，是他们敢把直播间搬进城中村祠堂。中秋特别节目里，主持人和街坊围坐着吃田螺、剥柚子，现场连线海外侨胞。当屏幕里传来“月光光照地堂”的童谣时，不少观众在弹幕里刷“泪目了”。这种情感共鸣，或许就是地方台不可替代的价值。

如今走过广电大院，还能看见TVS1的转播车整装待发。在这个人人都是自媒体的时代，这个老牌频道正用最笨的办法——走街串巷接地气，深耕本土讲故事，在传统与创新的钢丝上走出自己的生存之道。

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